AI Video Production
AI video for fashion, beauty and luxury brands, from just augmented to fully generated, directed by people.
By SWELL · Last updated November 2026
SWELL is a New York creative agency that makes AI video for fashion, beauty, luxury and lifestyle brands. Here, that can mean anything from just augmented to fully generated — the same range SWELL uses for every brand it works with, decided job by job. S77.AI, SWELL's sister AI company, builds the tools; senior creative talent still makes the decisions, and every job goes through the same brand review as any other SWELL campaign.
Who does what
SWELL handles strategy and creative direction. For AI technology it works with S77.AI. S77.AI (S77 AI, Inc.) is a New York AI content studio and AI lab for fashion, beauty, luxury, lifestyle and regulated brands — SWELL's sister AI company, founded by Tarik Malak.
For production and post it works with Max HP Productions. Max HP Productions, founded by Tarik Malak, is SWELL's sister production company — spun off from SWELL in 2024 and its preferred production partner.
Questions
Does AI video replace a shoot?
Not necessarily. Some films are generated from start to finish; others start from a shoot, with Max HP Productions still handling production and post either way.
Key Capabilities
- ▪Anywhere from just augmented to fully generated
- ▪Used at whatever level each brief calls for
- ▪Built with sister AI company S77.AI
- ▪Senior creative direction and brand review on every job
AI Video Production is delivered through our end-to-end methodology — a proven six-step process from discovery to iteration.