AI augmented 360
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SWELL is a 360° creative agency — a single partner that delivers strategy, creative direction, full-service production, post-production, and distribution for fashion, beauty, luxury, and lifestyle brands. Founded in New York in 2010, SWELL has produced campaigns for Hermès, Ralph Lauren, Michael Kors, MCM, Drunk Elephant, Graff, Dunhill, and 40+ premium brands across fashion, beauty, luxury, and consumer categories.
The services below cover the full agency surface: brand strategy, content production, adaptive content systems, AI-enhanced workflows (built by our dedicated AI lab S77.AI), culture & partnerships, and entertainment-as-advertising. Full-funnel production is delivered in partnership with Max HP Productions.
Every engagement is delivered through our six-step methodology — from discovery through iteration — with small senior-talent teams, proprietary AI infrastructure, and broadcast-level output at modern speed and cost.
AI-Enhanced Workflows
Proprietary AI tools integrated at every stage. Faster iteration & optimization. Sharper output.
→Strategy & Creative
Brand positioning, big-idea development, creative direction. Campaign architecture that resonates.
→Full-service Content Production
End-to-end production and post. Hero content to micro-moments. Platform-native delivery.
→Adaptive Content
Cost-efficient dynamic content systems that scale across formats, markets, and touchpoints.
→Culture & Partnerships
Creator, talent, and platform partnerships that feel native. Cultural access that earns attention—not just impressions.
→Entertainment as Advertising
Branded entertainment designed to travel beyond media buys. Stories people choose to watch, share, and remember.
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