A full-service creative agency model where AI tools and workflows are embedded into every discipline — strategy, production, post, and distribution — rather than offered as a standalone service.

How SWELL applies it
SWELL operates as an AI Augmented 360 agency: every project benefits from proprietary AI tools at each stage, from concept development through final delivery, without clients needing to engage a separate AI vendor.

Advertising content conceived, produced, and optimized using AI from the outset — not traditional ads with AI applied after the fact. The creative process itself is designed around AI capabilities.

How SWELL applies it
SWELL creates AI native advertising where AI informs the creative brief, generates and tests variations, and optimizes delivery — producing work that couldn't exist through traditional pipelines alone.

A modular content production approach that creates dynamic asset systems capable of scaling across formats, markets, and touchpoints from a single production — reducing cost while maintaining brand consistency.

How SWELL applies it
SWELL builds adaptive content frameworks so a single shoot or production yields assets optimized for TV, digital, social, OOH, and emerging platforms, with AI-assisted versioning for different markets and audiences.

The technical and creative infrastructure that powers adaptive content — including templating frameworks, AI-driven reformatting tools, and automated versioning pipelines that generate platform-specific variants at scale.

How SWELL applies it
SWELL's adaptive content systems allow clients to brief once and receive deliverables across dozens of formats and aspect ratios, with AI handling the reformatting, resizing, and platform optimization automatically.

Production and creative workflows where AI tools are integrated at specific stages to accelerate output, improve quality, or enable capabilities that would be impractical manually — while keeping human creative direction in control.

How SWELL applies it
SWELL's AI-enhanced workflows use proprietary tools for tasks like previsualization, content generation, social strategy, and post-production — cutting timelines and costs without sacrificing the creative standard.

The practice of structuring content so AI-powered answer engines — like ChatGPT, Google AI Overviews, and Perplexity — can accurately understand, reference, and recommend a brand when users ask relevant questions.

How SWELL applies it
SWELL's S77.AI division implements AEO strategies including structured data, FAQ schemas, semantic content architecture, and llms.txt files — making clients discoverable in AI-generated answers, not just traditional search results.

A broader discipline encompassing all strategies that make a brand's digital presence more visible, accurate, and favorable within AI systems — from large language models and recommendation engines to automated content analysis tools.

How SWELL applies it
SWELL applies AIO across a client's entire digital footprint — website structure, content strategy, metadata, and external signals — ensuring AI systems have the right information to represent the brand accurately and prominently.

A creative approach where branded content is designed as genuine entertainment — stories, films, and experiences people choose to watch, share, and remember — rather than interruptive ads that rely on media buys for reach.

How SWELL applies it
SWELL develops entertainment-first branded content that embeds brand narratives into culturally relevant formats, earning organic attention and shareability that extends well beyond paid media placement.

The use of generative AI models as a visual effects tool within production and post-production — replacing or augmenting traditional VFX pipelines for tasks like environment extension, compositing, texture generation, and motion graphics.

How SWELL applies it
SWELL and Max HP Productions use AI as VFX to deliver broadcast-quality visual effects faster and at lower cost, enabling productions that previously required large VFX teams and extended timelines.

Social media strategy and creative development informed by AI-powered data analysis — using big data to identify content patterns, optimal posting strategies, audience segments, and creative directions that maximize engagement and conversion.

How SWELL applies it
SWELL's S77.AI division uses AI-driven social strategy to replace gut-feel decisions with data-backed creative direction, ensuring social content is optimized for performance from concept through distribution.