Privacy Policy

Information We Collect

SWELL Labs, LLC ("SWELL," "we," "us") collects information you provide directly when you use our website at swellny.com.

Contact Information: When you reach out through our contact form or email hello@swellny.com, we collect your name, email address, company name, and message content. This information is used solely to respond to your inquiry and explore potential creative partnerships.

Newsletter Subscriptions: If you subscribe to our newsletter, we collect your email address. Newsletter data is processed through Mailchimp, our email service provider, and is governed by their privacy policy.

How We Use Your Information

We use collected information to respond to business inquiries, deliver newsletter communications you have opted into, improve our website experience, and comply with legal obligations. We do not sell, rent, or share your personal information with third parties for their marketing purposes.

Analytics and Cookies

We use Vercel Analytics and Vercel Speed Insights to understand how visitors interact with our website. These services collect anonymized usage data including page views, performance metrics, and general geographic information. No personally identifiable information is collected through analytics. We do not use advertising cookies or tracking pixels.

Third-Party Services

Our website integrates with the following third-party services: Vercel for website hosting and analytics, Supabase for secure data storage, and Mailchimp for newsletter delivery. Each service maintains its own privacy policy governing data handling.

Data Retention

Contact form submissions and business inquiries are retained for the duration of our business relationship and a reasonable period thereafter. Newsletter subscriptions remain active until you unsubscribe. You may request deletion of your data at any time by emailing hello@swellny.com.

Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or port your personal data. California residents have additional rights under the CCPA, including the right to know what personal information is collected and the right to opt out of its sale -- we do not sell personal information. To exercise any of these rights, contact us at hello@swellny.com.

Childrens Privacy

Our website and services are not directed to individuals under 16. We do not knowingly collect personal information from children.

Security

We implement industry-standard security measures to protect your information, including HTTPS encryption, secure authentication, and access controls. However, no method of transmission over the internet is 100% secure.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our website after changes constitutes acceptance of the revised policy.

Contact

For privacy-related questions or requests, contact us at hello@swellny.com or write to SWELL Labs, LLC, 6 St Johns Ln, New York, NY 10013.

Effective Date: March 2026