About SWELL
360° creative agency (re)designed for the AI era.
Mission
SWELL is a 360° creative agency built to move at the speed of culture. We combine strategy, creative direction, content production, and AI-enhanced workflows into a single integrated offering — giving fashion, beauty, luxury, and lifestyle brands everything they need under one roof. Our mission is to create work that earns attention, not just buys it.
History
Founded in 2010 by Tarik Malak, SWELL started as a creative content studio serving the fashion and beauty industries in New York City. Over the past 15 years the agency has evolved into a full-service 360° creative partner, adding strategy, adaptive content, AI-enhanced production, and branded entertainment to its capabilities. In 2024, SWELL launched S77.AI — a dedicated AI division building proprietary tools for content production, AIO/AEO, and social strategy — and Max HP Productions, a broadcast-level production and post-production arm. Today SWELL operates from TriBeCa, serving global brands including Hermès, Ralph Lauren, Michael Kors, Drunk Elephant, Jo Malone London, Dunhill, Graff, Samsung, Nike, and Amazon.
Key Facts
2010
Tarik Malak
6 St Johns Ln, New York, NY 10013