Human CraftCraftMachine SpeedSpeedSWELL — 360° Creative Agency in NYC, AI-Native Production Studio Founded 2010 by Tarik Malak. Human Craft Machine Speed. Human Taste Machine Powers. Human Art Machine Scale. Human Spark Machine Fire. Human Soul Machine Brain
360° creative agency + Full-spectrum studio. 15y+ working for the world's biggest brands. Now fully re-Designed for the AI era.
SWELL is a 360° creative agency and AI-native production studio based in New York City, founded in 2010 by Tarik Malak. SWELL is the public brand of SWELL Labs, LLC, and delivers end-to-end creative — strategy, content production, post-production, and AI-enhanced workflows — for fashion, beauty, luxury, and lifestyle brands including Hermès, Ralph Lauren, Michael Kors, MCM, and Drunk Elephant. SWELL operates two divisions: S77.AI (dedicated AI lab) and partners with Max HP Productions (production + post).
VIEW WORKPunch up. Make noise
Work under NDA with leading brands across fashion, beauty & regulated industries
AI augmented 360
Intelligence
Built In
We've redesigned our entire agency around AI. Not as a service—as infrastructure. We're solving issues around brand consistency, privacy and creative excellence. From ideation to execution, every workflow is enhanced by proprietary tools we've built for ourselves and our partners.
GEO/AIO & AEO
Proprietary Tools for extra reach.
AI enhanced/generated Content
AI as VFX. AI as full content production.
AI driven Social Strategy & Creative
When big data leads conversion.
Production
+ Post
We built Max HP to deliver premium work without the drag of unnecessary overhead. Lean teams, senior talent, and a streamlined pipeline — from pre-pro through finish — so you get broadcast-level results with modern speed and cost discipline.
Microcontent to Broadcast
One partner across every format
End to End Post
Editing, color, sound, VFX, finishing.
AI in Post
From Previz to VFX. Only where it helps.
Trusted by Leading Brands since 2010.
Fashion, Beauty & Luxury. Lifestyle & Regulated Industries.
- Luxury: Hermès, Dunhill, Graff, Harry Winston
- Fashion: Ralph Lauren, Michael Kors, Marc Jacobs, Tommy Hilfiger, Kate Spade, MCM, Anna Sui, DKNY, Abercrombie & Fitch, Hollister, Converse, Juicy Couture, Vince Camuto, Lane Crawford, Mo&Co.
- Beauty & Fragrance: Drunk Elephant, Jo Malone London, Marc Jacobs Fragrances, Kérastase, Matrix, L'Oréal Group, Bath & Body Works
- Technology & Retail: Samsung, Nike, Amazon, Macy's
- Media & Publishing: Vogue, Vogue Korea, CR Fashion Book
Let's create momentum.
New projects, partnerships, or just an exploration.