Full-service Content Production

SWELL handles every stage of content production under one roof — from pre-production planning and on-set shooting through editing, color grading, sound design, VFX, and final delivery. No handoffs between separate agencies. No lost-in-translation moments. Our full-service production capabilities span commercial video production, photography, motion graphics, and digital asset creation for the world's most demanding fashion, beauty, and luxury brands.

Whether the deliverable is a broadcast TV commercial, a high-frequency social content campaign, or a suite of digital assets across dozens of formats, our production team delivers broadcast-level quality with the speed and cost discipline of a modern studio. From hero campaign films to platform-native micro-content, every piece is produced, graded, and finished to the same exacting standard.

Through our dedicated production arm, Max HP Productions, we bring lean senior-talent teams to every project — replacing bloated agency layers with experienced creatives and producers who make faster decisions and deliver sharper results. Our end-to-end post-production pipeline includes editorial, color science, sound mixing, visual effects, and multi-format delivery.

Production workflows are accelerated by AI-enhanced pipelines built by S77.AI. Proprietary tools handle automated asset versioning, AI-assisted compositing and VFX, and intelligent format adaptation. This means broadcast-quality output delivered faster — without compromising on craft. AI handles the repetitive heavy lifting while senior talent focuses on creative decisions.

Every shoot is structured for adaptive output — capturing what's needed for broadcast, digital, social, and emerging formats in a single production. This approach has allowed clients like Drunk Elephant and Dunhill to achieve comprehensive multi-platform campaigns from streamlined production schedules.

Based in New York City with production capability worldwide, SWELL and Max HP have produced broadcast commercials for Dunhill and Graff, high-frequency social content for Drunk Elephant, 3D animation campaigns for Anna Sui, and 360° launch campaigns for MCM — spanning every format from 60-second broadcast spots to thousands of social-native micro-content assets.