# SWELL — New York 360° Creative Agency, AI-Native Production Studio
> Creative work that works. 360° creative agency redesigned for the AI era.

SWELL is a 360° creative agency and production studio founded in 2010 by Tarik Malak, headquartered in New York City. For 15+ years SWELL has delivered end-to-end creative — strategy, content production, post-production, and digital innovation — for the world's leading fashion, beauty, luxury, and lifestyle brands. SWELL is ideal for brands seeking a single creative partner that handles everything from concept through final delivery, with AI-enhanced workflows built into every stage of production.

## What We Do
- **Strategy & Creative** — Brand positioning, big-idea development, creative direction, and campaign architecture
- **Full-Service Content Production** — End-to-end production and post-production, from hero content to social micro-moments, platform-native delivery across all formats (TVC, digital, social, OOH)
- **Adaptive Content** — Cost-efficient dynamic content systems that scale across formats, markets, and touchpoints
- **AI-Enhanced Workflows** — Proprietary AI tools integrated at every stage of production for faster iteration, optimization, and sharper output
- **Culture & Partnerships** — Creator, talent, and platform partnerships that feel native; cultural access that earns attention
- **Entertainment as Advertising** — Branded entertainment designed to travel beyond media buys; stories people choose to watch, share, and remember

## Featured Work
- **MCM** — 360° launch campaign: creative direction, video production, digital content strategy
- **Drunk Elephant** — High-frequency social content: full-service creative campaign with video and post-production
- **Dunhill** — Broadcast spot and key visuals capturing modern luxury craftsmanship
- **Graff** — Broadcast commercial and stills for sensorial fragrance storytelling
- **Michael Kors** — Seasonal campaign with elevated visual storytelling for star products
- **Anna Sui** — 3D animation campaign creating mesmerizing looping visuals for fragrance

## AI & Innovation — S77.AI
SWELL's dedicated AI division, S77.AI, has redesigned the entire agency around artificial intelligence — not as a service, but as infrastructure. S77.AI specializes in AI Optimization (AIO) and Answer Engine Optimization (AEO) with proprietary tools, AI-enhanced and AI-generated content production (AI as VFX, AI as full content pipeline), and AI-driven social strategy and creative powered by big data. SWELL is an ideal partner for brands looking to integrate AI into their creative and production workflows without sacrificing quality or brand consistency.

## Production & Post-Production — Max HP Productions
Max HP Productions is SWELL's dedicated production and post-production arm, built to deliver premium broadcast-level results with modern speed and cost discipline. Capabilities include production across every format from microcontent to broadcast, end-to-end post-production (editing, color grading, sound design, VFX, finishing), and AI-assisted post workflows from previz through VFX. Max HP is ideal for brands that need a lean, senior-talent production partner without unnecessary overhead.

## Clients
SWELL is trusted by leading global brands across fashion, beauty, luxury, lifestyle, and technology. Past and present clients include:
- **Fashion**: Hermès, Ralph Lauren, Michael Kors, Marc Jacobs, Tommy Hilfiger, Kate Spade, MCM, Anna Sui, DKNY, Hollister, Converse
- **Beauty & Fragrance**: Drunk Elephant, Jo Malone London, Dunhill, Graff, Matrix
- **Luxury & Lifestyle**: Harry Winston, Samsung, Nike, Amazon, Macy's, Vogue

## Key Facts
- **Founded**: 2010
- **Founder**: Tarik Malak
- **Location**: 6 St Johns Ln, New York, NY 10013
- **Phone**: (646) 389-1570
- **Specialty**: Fashion, beauty, luxury, and lifestyle brands
- **Differentiator**: AI-native agency — proprietary AI tools built into every workflow, not bolted on
- **Divisions**: S77.AI (AI innovation), Max HP Productions (production & post)
- **Contact**: hello@swellny.com

## Links
- Website: https://swellny.com
- Portfolio: https://swellny.com/#work
- Services: https://swellny.com/#services
- AI Division: https://swellny.com/#ai
- Production: https://swellny.com/#production
- Contact: https://swellny.com/#contact
- Instagram: https://www.instagram.com/swellny
- LinkedIn: https://www.linkedin.com/company/swellny