Fit Guide: POS Mobile App
In a partnership with Nike, SWELL Labs set out to change the way in which consumers interact with fitness attire. Tired of the typical brick and mortar shopping experience and lack of interactivity involved we created the Nike Fit Guide.
The fit guide incorporated full-screen interactive video as a means to bring the control to the consumer. Rethinking the whole architecture of the product offering, at each step, users had the ability to customize their shopping experience to their specific sport needs. From Sports bras to Yoga pants the fit guide moved beyond the rack allowing users to interact with the desired garment in a real-life illustration of how it fit, and interacted while being worn in different fitness scenarios.