Marc Jacobs

Daisy Dream: Innovative Banner Campaign

SWELL Labs teamed up with Marc Jacobs and Coty group to promote the Summer 2015 release of Daisy Dream an Eau de Parfum from the marvelously popular Daisy Trio line. While T’nT handled the content production and SWELL Post the finishing touches, SWELL Labs was tasked with creating the online buzz.

The result was a multi-platform paid media digital campaign that incorporated the campaign video for an integrated campaign that expelled itself from the tired and traditional banner campaign.