Kate Spade

Shoppable HTML 5 Google Lightbox

Partnering with Kate Spade and Google, SWELL Labs created the world’s first HTML 5 Google Lightbox. Incorporating our proprietary technology (SWELLPlayer™) we created an all-inclusive shopping experience for consumers across the globe.

Utilizing a cue based carousel products scroll across as they appear in the campaign video, allowing users to shop the exact look, in real time, they are watching.

The campaign was a massive success gaining notoriety and awards for both Kate Spade and SWELL Labs due to the innovative approach to holiday advertising. It was also featured on Mashable, Fast company and Google’s blog.